Antonym is a phygital lifestyle brand, bridging the gap between digital collectibles and physical designer goods.
Rather than accept the separation of the physical and the digital world, we believe the future is phygital - working in harmony to create unique product experiences that connect cultures and communities.
Antonym: Genesis Collection
Antonym: Genesis is our flagship collection of 8,888 NFTs and is the center of the Antonym ecosystem. Each collector of an Antonym: Genesis NFTs will experience phygital, with the opportunity to redeem limited-edition, designer art toys, ranging in size based on the number of NFTs collected. As we build Antonym into a global brand, all growth initiatives, including future drops and experiences, will drive value for the Antonym: Genesis Collection.
By leveraging limited-supply drops of new products, select brand collaborations, planned retail locations in Tier 1 cities, and phygital experiences, Antonym is building at the intersection of art, fashion, and culture.